Photo from Allie on Unsplash
Photo from Allie on Unsplash

White Rose Gender Equality College Coffee Topics

WHAT ARE COFFEE TOPICS?

Coffee Topics are a monthly get together by zoom to share a discussion about a gender topic of interest. Each Topic will be led by a College Member with a short overview of the key points followed by a chat over coffee (or beverage of choice). Thirty minutes, a chance to talk over an interesting topic and meet fellow College members.

All Coffee Topics start at 11:00 hrs, and run for 30 minutes

Coffee Topics are open to members of the Gender Equality College. If you would like to join, please contact Claire Pickerden, or Mel Knight

DETAILS

Full Title: Unstereotyping marketing to advance multicultural inclusion: why does it matter and what are the obstacles?

When: 1100 on Tuesday 19 October

Speaker: Dr Eva Kipnis, Senior Lecturer in International Marketing, University of Sheffield

Marketing is a significant force in creating, portraying and altering sociocultural trends, but its role in facilitating inclusion versus magnifying inequalities has gone relatively unnoticed until recently. Although attention to it is growing, as exemplified by the UN’s launch of Unstereotype Alliance initiative, discriminatory marketing outputs are pervasive. Some high-profile examples of gender stereotyping in advertising include the UK government’s Covid prevention social advert and recent withdrawals of adverts by such large organisations as Volkswagen and Peloton. I will talk about findings of a recent study that identifies lack of knowledge integration and access to diversity and inclusion knowledge for SMEs as some of the obstacles contributing to these trends.

2021

September’s coffee topic was an exploration of young people’s understanding of ‘gender’ diversity in the UK. Prof Sally Hines Department of Sociological Studies, University of Sheffield covered some of the initial findings from her project, in collaboration with researchers at the University of Leeds.

July’s coffee topic discussed why the time is right to support and promote the sexual rights of older adults.  Dr Sharron Hinchcliff, Director of Equality, Diversity, and Inclusion (Health Sciences School, Sheffield) was the speaker at this coffee topic.

April’s coffee topic gave a summary of the approach and tools utilised by Equality, Diversity & Inclusion in Science and Health (EDIS), a coalition of organisations promoting the benefits of ED&I within research. Prof Patricia Cowell led the discussion on existing barriers to empowering gender within research and securing genuine engagement.

February’s coffee topic was a a review of the College which considered the following areas: our existing Aims – are they still appropriate?; our remit – to focus or expand; our activities – what would be of most interest; a proposal for a White Rose Gender Equality Symposium.

January’s coffee topic considered the impact of COVID-19 on older women. Dr Lorna Warren was a member of the UK Civil Society Women’s Alliance expert group on older women which, in early summer and convened by Elizabeth Sclater, put together a briefing note on the impact of the Covid-19 pandemic on older women. The purpose of the briefing was to lobby the Government Equalities Office on issues currently affecting older women’s lives. Lorna gave an overview of the key points raised in the briefing and pointed to their implications at a more global level.

2020

November’s coffee topic considered some of the insights gained from focusing on men alongside women when conducting gender research. It highlighted work in South Africa and India on gendered experiences of changes to housing, and also on current work in Ethiopia and South Africa on unemployment and housing challenges for male and female youth. The speaker was Dr Paula Meth, Urban Studies, University of Sheffield.

October’s coffee topic discussed Gender in community research co-production: women, wellbeing and community identity in rural South Africa. Covering the role that gender has played in a series of GCRF funded projects in rural South Africa. Gender as both a focal point of research and as a driver of community-based co-production was discussed. The project website showcases projects and partners. The speakers were Dr Seth Mehl & Prof Susan Fitzmaurice, English, University of Sheffield with Prof Patricia Cowell, Health Sciences, University of Sheffield.

September’s coffee topic discussed the issues of femicide and its impact on children. You may find this report useful (p36), the speaker was Dr Parveen Ali, Nursing and Midwifery, University of Sheffield.